English

Contact and Legal Disclosure

Alexandra Reinartz
Project Consulting & Communication

Friedbergstraße 34
D-14057 Berlin

Tel +49 (0) 30 214 59 890

mailadresse

VAT ID No.: 13/489/00706

Information pursuant to Section 5
   of the German Telemedia Act (TMG):

Design:
Julia Schiller
strawberryfieldsforever.de

Realisation:
H.C.L. Barz
hcl-barz.de

references

Project Examples

  • Consultancy and support for agency-internal change processes

    (120 employees, 7 months): Reorganisation, define and implement new management and team roles, development, introduction of an employee feedback process. Define and implement project processes and quality standards for project implementation, incl. requirements for project controlling. Training for the project manager.

  • Consultancy in an international technology enterprise for a change management program in digital marketing

    with the objective of bringing the work methods, digital infrastructure and the group-wide channels to a uniform level of maturity. Project communication: English.

  • Senior Project Management international campaign management

    for the creative centre of one of the highest-revenue online mail-order companies. Project communication: English.

  • Interim Client Service Director

    Client lead and strategic client consultancy for B2B customer of an int’l telecommunication group.

  • Project Management int’l. telecommunication company

    (6 months): Project Manager and Scrum Master for HW/SW product development. Responsible as PM for the UX Team. Ensuring the integration and cooperation of the UX Team within the interdisciplinary and international project team. Project communication: English.

  • Process Management int’l. telecommunication company

    (6 months): Implementation of improvement measures for product development processes, with a priority on design and user experience. Training of the design team (250 employees) with a focus on stronger customer orientation and improved interdisciplinary cooperation. Concept development: English.

Executive positions held at

  • ELIXIA Holding GmbH – European Director of Corporate Communications
  • Pixelpark AG Berlin – Director of Corporate Marketing
  • Pixelpark AG Madrid – Director Market Development & Human Resources
  • Media Service Group AG – Head of Marketing
  • Pixelpark Multimedia Agency GmbH Berlin – Establish and manage the Electronic Finance unit
  • Grey Düsseldorf, Advertising Agency GmbH & Co. KG – Account Executive

For further career achievements and in-depth information, please send me your request.

profile

Alexandra Reinartz

Project Consultant

From 2004, freelance project and communication consultant for media projects. Clients in the telecommunication, finance and lifestyle industries along with political institutions.

Project Manager

22 years of experience as manager of major corporate media and IT projects. With special expertise at the interface between marketing and technical implementation and in structuring (agile) project organisations to improve collaboration. A total of 24 years professional experience in the communications sector.

Moderator and Mediator with a systemic perspective

Training as moderator for groups and processes at artop Institute at the Humboldt University Berlin and as systemic organization consultant under the direction of Prof. Dr. Fritz Simon. 2014 certified training as mediator for conflict management in organisations.

Management Experience

Professional entry as client consultant at Grey Düsseldorf advertising agency. From 1994 with focus on digital media formats, Internet and intranet.

Prior to freelancing, seven years as manager in various media enterprises with responsibility for communication strategies, marketing, identity development, development and integration of international branch offices, HR and employee training.

Teaching Experience

Guest lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW in Basel on the topic ‘Leadership and Management in the Digital Age’ (New Work).

philosophy

Cooperation – Empathy – Communication

“The only thing that will redeem mankind is cooperation.”
– Bertrand Russel

Work in the future is built on cooperation. The more complex the world becomes, the more critical the ability to engage in stable cooperation is. This can only function if communication and culture are in sync. The basis required here is a direct and sincere exchange. Only this generates unity and is an integral part of organisation culture – not unlike the nervous system of an organism.  Empathy, as the ability to emotionally identify with the situation and feelings of another person, is a key to successful communication – and to the development of potential.

Cooperation, communication and empathy form the core of my work as consultant for enterprises, agencies and organisations. By comprehending and addressing both the systemic as well as the interpersonal elements of teams and organisational structures, I inspire the willingness to accept and implement change. This is how I contribute to creating a symbiotic culture for everyone involved, to build stronger teams and enterprises that are fit for the future.

Check out my blog to find out more about my philosophy and New Work.

portfolio

“Nothing great was ever achieved without enthusiasm.”
– Ralph Waldo Emerson

More than consulting: Hands-on consulting.

While other consultants usually don’t go beyond the meta level, I embark on an in-depth encounter with teams and projects, to identify and solve communication and management problems and implement sustainable processes and structures in cooperation with the team and the management level.

As an Implementation Agent, I combine enthusiasm for projects and interpersonal exchange, supplying excellent process support and professional impulses. The result: highly effective consultancy, instruction, training, coaching. For change processes, digital media projects and digital transformation.

Work better: New Work.

What does digitalisation mean for companies and projects? Which work structures will attract the best hires in the future? How can the potential of teams and employees be maximised in the digital world?

I offer orientation know-how for teams and management staff in workshops and provide the vital momentum to reflect on and adapt individual actions to a changing work environment.

Methodological background: Scrum, Kanban, Design Thinking, Holacracy approach

My themes:

  • Organisational and interpersonal project development
  • Agile collaboration
  • Team leadership and cooperation
  • Conscious communication
  • Watchful work, work attitude
  • Management, roles and defining collaboration, providing feedback, conducting employee interviews, presence
  • Staff development

More than just an in-between: Interim Management.

For beginnings with a future and as support when the situation in a project turns critical.

  • Develop and manage new business divisions and departments
  • Structures for teams and processes
  • Leadership competence in small and large teams
  • Interim management and project management for change, digital transformation, digital media projects
  • Communication support for change processes

More than project management: Project Mentoring.

Projects are my passion! As an enthusiastic project idea generator, my work is practical and precise, punctual and personalised.

Focus:

  • Active cooperation and support of project teams through all project phases, especially in difficult situations
  • Instruction for project managers with relevance to their role, their tasks and responsibilities in the project flow
  • Agile project management
  • Team development
  • Communication consulting to achieve project goals
  • Preventive conflict management for project managers
  • Design and moderation of workshops and trainings on process improvement and communication themes